Privacy Policy
Effective date: September 16, 2026 · Last updated: September 16, 2026
Astra OrthoMed, Inc. (“Astra OrthoMed,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy describes how we collect, use, disclose, and protect information obtained through our websites, including the Phoenix Sinus Tarsi Stent website, online forms, email communications, SMS/text messaging, surgeon education programs, and other interactions with Astra OrthoMed.
1. Information we collect
We may collect personal information that you voluntarily provide to us, including:
- Name and professional credentials
- Practice or organization name
- Mailing or business address
- Email address
- Telephone or mobile number
- Professional specialty and practice information
- Surgeon training interests and registration/application information
- Product inquiries and customer service communications
- Order, shipping, and business transaction information
- Information submitted through website forms
- Communication preferences
- Other information you voluntarily provide when communicating with Astra OrthoMed
Our websites may also automatically collect certain technical information, such as IP address, browser type, device information, referring website, pages visited, and website usage information through cookies and similar technologies.
2. How we use personal information
Astra OrthoMed may use personal information to:
- Respond to questions, inquiries, and requests
- Communicate with surgeons, medical practices, distributors, customers, and other professional contacts
- Provide information about Astra OrthoMed and the Phoenix Sinus Tarsi Stent System
- Process and manage surgeon education and hands-on training applications
- Coordinate training schedules, travel, logistics, and educational programs
- Provide product, procedural, and customer support
- Process and fulfill orders and coordinate delivery
- Communicate regarding products, services, educational opportunities, and professional programs when permitted
- Maintain customer and professional relationship records
- Improve our websites, educational programs, products, and services
- Maintain the security and integrity of our systems
- Meet regulatory, quality-system, legal, and compliance obligations
- Enforce our agreements and protect the rights and interests of Astra OrthoMed
3. SMS/text messaging
If you provide your mobile telephone number and consent to receive SMS/text messages from Astra OrthoMed, we may use SMS to communicate with you regarding inquiries, surgeon training, scheduling, training logistics, product support, order or delivery coordination, and other professional communications for which you have provided consent.
Message frequency may vary. Message and data rates may apply.
You may opt out of SMS communications at any time by replying STOP to a message. You may reply HELP for assistance.
Consent to receive SMS/text messages is not a condition of purchasing any product or service.
SMS consent is not shared with third parties or affiliates for marketing purposes.
We do not sell, rent, or provide your SMS opt-in information to third parties for their own marketing or promotional purposes.
4. How we share personal information
Astra OrthoMed does not sell personal information.
We may disclose personal information to service providers and business partners that assist us in operating our business, such as website hosting providers, customer relationship management providers, communications providers, information technology providers, shipping and logistics providers, event and training service providers, and other vendors performing services on our behalf.
These parties may receive information only as reasonably necessary to perform services for Astra OrthoMed and are expected to appropriately protect the information.
We may also disclose information when required by law, regulation, legal process, governmental request, or when reasonably necessary to protect the rights, property, safety, or legal interests of Astra OrthoMed or others.
SMS consent and SMS opt-in information will not be shared with third parties or affiliates for marketing purposes.
5. Surgeon training and professional education
When you apply for or participate in an Astra OrthoMed surgeon training or educational program, we may collect professional information necessary to evaluate your application, coordinate attendance, provide educational materials, communicate logistical information, and provide appropriate follow-up and professional support.
Submission of a training application does not necessarily guarantee acceptance or attendance.
6. Cookies and website analytics
Our websites use cookies and similar technologies to operate the site, understand website usage, maintain website functionality, improve user experience, and evaluate the effectiveness of our communications. Cookies we may use include:
- Essential cookies that are necessary for the website to function properly.
- Analytics cookies that help us understand how visitors find and interact with our website. We may use third-party analytics services, such as Google Analytics, which collect information about your use of our website. Information about Google Analytics and available opt-out options is provided at tools.google.com/dlpage/gaoptout.
- Advertising and retargeting cookies that may be used by us or our third-party advertising partners to deliver relevant advertising, including on other websites and platforms, and to measure the effectiveness of our marketing. Where we use such cookies, we do so only as permitted and, where required by applicable law, with your consent.
- Preference and functionality cookies that remember your choices and improve your experience.
Most web browsers allow you to control or disable cookies through their settings. Disabling certain cookies may affect the functionality or performance of our websites. Where required by applicable law, we will obtain your consent before placing non-essential cookies on your device.
7. Data security
Astra OrthoMed uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
8. Data retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy and to satisfy applicable business, legal, regulatory, quality-system, accounting, and compliance requirements.
9. Your privacy choices and rights
You may request to update or correct personal information you have provided to us, or ask us to stop certain communications, by contacting us at info@astraorthomed.com.
Email. You may unsubscribe from marketing emails using the unsubscribe mechanism contained in those communications.
SMS. For SMS/text messages, reply STOP to opt out and HELP for assistance.
State privacy rights
Depending on your state of residence and to the extent provided by applicable law, you may have certain rights regarding your personal information, which may include the right to:
- Request access to, or a copy of, the personal information we hold about you;
- Request correction of inaccurate personal information;
- Request deletion of personal information;
- Opt out of the sale of personal information or the processing of personal information for targeted advertising (Astra OrthoMed does not sell personal information); and
- Not be subject to discrimination for exercising your privacy rights.
To exercise any of these rights, please contact us at info@astraorthomed.com. We may need to verify your identity before responding to your request, and we will respond to verifiable requests as required by applicable law.
Many of Astra OrthoMed’s interactions involve professional or business contacts acting in a commercial capacity. Certain state privacy rights apply only to individuals acting in a personal or household capacity, as defined under applicable law.
10. Children’s privacy
Astra OrthoMed’s websites and professional services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through our websites.
11. Medical information
Astra OrthoMed is a medical device company and does not provide individualized medical diagnosis or treatment through its website.
Information provided through the Phoenix website is intended for educational and informational purposes and should not replace consultation with a qualified healthcare professional.
Website visitors should not submit protected health information or other sensitive patient-identifying medical information through general website contact forms unless specifically instructed to use an authorized secure method.
12. Third-party websites
Our websites may contain links to third-party websites or services. Astra OrthoMed is not responsible for the privacy practices, security, or content of third-party websites. We encourage users to review the privacy policies of any third-party websites they visit.
13. Changes to this Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services.
The revised policy will be posted on our website with an updated effective date.
14. Contact us
Questions regarding this Privacy Policy or Astra OrthoMed’s privacy practices may be directed to:
Astra OrthoMed, Inc.
330 Franklin Road, Suite 135A-213
Brentwood, TN 37027
Email: info@astraorthomed.com
Phone: 615-728-5850
Website: www.phoenix-sts.com